How can a trade show, or large scale conference benefit from incredible creative content and marketing?

How our work for Canada's Largest Food, Beverage, and Hospitality event has elevated its attendance, appeal and overall profitability in just two years.

A TRADE SHOW CASE STUDY

FEATURING             

CHANGING WITH THE TIMES

It was time for a fresh look. Bolder. Relevant. Now.

Celebrating its 75th year in existence, The RC Show represents everything Food, Beverage, and Hospitality all under one roof. That means everything from food trucks to dishwashers, from deep fryers to the setting stage for one of the worlds most prestigious competitions "The Bocuse D'Or". By far the most diverse array of content to represent to the public.

 

With over 20K industry professionals in attendance, RC Show is Canada's largest foodservice and hospitality event bringing the industry together to shop, taste, learn, connect and grow their business. Food service is changing, the industry is expanding, Its way more accessable, and everyone's a foodie.  It was time to revitalize the shows image and reach. The RC Show was facing some of its most ambitious endeavors, with newly a newly introduced educational series, new parties and events and activations.

Our Aim was to create vibrant, fresh, inviting content that appealed to exhibitors and attendees. It needed to be diverse, grabbing, both quick and cinematic to be successful across all platforms. 

We created custom content that targeted all of the shows audiences, One large campaign video and photoshoot, followed by more precise targeted spots. 

 

The post engagements soared, and the results were an unprecedented success.

We have already begun our third season with RC, and looking forward to an even more accomplished year than the last.

WITH NXTLVL

2019

BEFORE NXTLVL

2017

2019

WITH NXTLVL

ATTENDANCE & REVENUE

2017

BEFORE NXTLVL

Up 25% from 2017 In attendance.

Up 25% from 2017 In Total Revenue

MILLION

MILLION

PRE-SHOW CONTENT

SUSTAINABILITY
2019 CAMPAIGN VIDEO
INNOVATION UNLEASHED
RC SHOW 2018 CAMPAIGN VIDEO
DISCOVER
2020 ATTENDEE TEASER

POST SHOW CONTENT

CANADA ARE YOU READY?
2019 ATTENDEE TEASER

wearenxtlvl.com

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address

126 Ossington Avenue

Toronto Ontario

contact

 

zenon@wearenxtlvl.com

Tel: 416.420.2000

kyle@wearenxtlvl.com

Tel: 647.240.5764

 

open door policy

staying in touch with our community is important to us. If you're a tastemaker, an artist, or a creative we want to know you. Feel free to introduce yourself, we can never have too many of the right kind of friends.

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