CHANGING WITH THE TIMES
It was time for a fresh look. Bolder. Relevant. Now.
Celebrating its 75th year in existence, The RC Show represents everything Food, Beverage, and Hospitality all under one roof. That means everything from food trucks to dishwashers, from deep fryers to the setting stage for one of the worlds most prestigious competitions "The Bocuse D'Or". By far the most diverse array of content to represent to the public.
With over 20K industry professionals in attendance, RC Show is Canada's largest foodservice and hospitality event bringing the industry together to shop, taste, learn, connect and grow their business. Food service is changing, the industry is expanding, Its way more accessable, and everyone's a foodie. It was time to revitalize the shows image and reach. The RC Show was facing some of its most ambitious endeavors, with newly a newly introduced educational series, new parties and events and activations.
Our Aim was to create vibrant, fresh, inviting content that appealed to exhibitors and attendees. It needed to be diverse, grabbing, both quick and cinematic to be successful across all platforms.
We created custom content that targeted all of the shows audiences, One large campaign video and photoshoot, followed by more precise targeted spots.
The post engagements soared, and the results were an unprecedented success.
We have already begun our third season with RC, and looking forward to an even more accomplished year than the last.